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BAD BOSS is a zany, fictional satire written as a first person business diary of Sherman Flunknerd, as he journals his first days and weeks on his new job as a chemical plant manager. Sherman is a bad boss...no, a horrible boss...who actually believes he is a good boss, while thinking the rest of the bosses of the world are terrible. The story is full of humor, sarcasm, and jokes as we delve into the thinking and crazy perspectives of this character. Sherman faces a critical (and funny) crisis which impacts his ability to do his job effectively, and the solution he attempts is equally funny. BAD BOSS is a fun read, and includes a number of hilarious cartoons to add to the enjoyment.
Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas's primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.
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