Carafe Half Full
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Carafe Half Full is a sequel to Recorked, chronicled several months later. Mike is the Financial Manager at Neutron Star Winery, and has made many good strides improving company operations in his tenure. Now, however, the economy has turned south, placing new pressures on profitability. Mike is taking a small trip with his new girlfriend Carly to wineries in an adjacent county to try and glean opportunities for operational improvement. He's doing it quickly, before the Neutron Board decides to do something drastic, like slashing heads to cut costs. One of those heads could be his own.
Carafe Half Full is written first-person, from Mike's vantage point, giving us a chance to see him mine new opportunities. we see him carefully dancing so he doesn't blow it with his cool new girlfriend. And, of course, we're riding with him as he's enjoying Cabernet along the way.
Robert Thomas
Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas's primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.
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