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We all know the importance of your sales approach in creating and growing a business, yet most of us don't know exactly how it's done.
The main challenge of traditional sales approaches such as cold calling is that they don't scale. The number of calls you need to place to build a sizable funnel and close a decent number of large deals is too many to handle, and the cost of each conversion is too high.
This book contains the solution.
AI-Powered Sales Outreach arms you with a sophisticated approach to consistently generating targeted leads, leveraging the power of artificial intelligence and other emerging technologies in a way that feels warm and human.
Sun Wu, the renowned strategist, author of Strategy for Executives and co-founder of Innovatar, reveals key strategies for a modern approach to sales outreach that is enabling exponential growth in thousands of established businesses and startups.
In this concise book, you'll get a quick review of the different components of an AI-Powered Sales Outreach system, and the steps you need to have one implemented in your organization in no time.
Sun Tzu
Sun Tzu was a Chinese general and military strategist who lived during the Eastern Zhou period of ancient China. He is credited with writing The Art of War, a study of battlefield tactics with profound insight into human nature that has influenced readers over millennia. Lionel Giles was a British scholar, writer, and philosopher born in 1875. He was assistant curator at the British Museum and is best known for his translations of The Art of War and The Analects of Confucius.
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