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The public generally regards the media with suspicion and distrust. Therefore, the media's primary concern is to regain that trust through the production of sincerity. Advancing the field of media studies in a truly innovative way, Boris Groys focuses on the media's affect of sincerity and its manufacture of trust to appease skeptics.
Groys identifies forms of media sincerity and its effect on politics, culture, society, and conceptions of the self. He relies on different philosophical writings thematizing the gaze of the other, from the theories of Heidegger, Sartre, Mauss, and Bataille to the poststructuralist formulations of Lacan and Derrida. He also considers media "states of exception" and their creation of effects of sincerity—a strategy that feeds the media's predilection for the extraordinary and the sensational, further fueling the public's suspicions. Emphasizing the media's production of emotion over the presentation (or lack thereof) of "facts," Groys launches a timely study boldly challenging the presumed authenticity of the media's worldview.
Boris Groys is Professor of Aesthetics, Art History and Media Theory at the Center for Art and Media Technology in Karlsruhe and, since 2005, the Global Distinguished Professor in the Faculty of Arts and Science, NYU. He has published numerous books, including On the New, Introduction to Antiphilosophy, The Total Art of Stalinism, and In the Flow.
Translated by
Carsten Strathausen is assistant professor of German at the University of Missouri at Columbia.
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