Platform Leadership
How Intel, Microsoft, and Cisco Drive Industry Innovation
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Based on lessons from successful high-technology platform leaders, this book explains the dynamics of these highly complex and interconnected processes and partnerships. It provides a study of how companies successfully become platform leaders - companies whose products provide the basic technological architecture on which other products and systems are built (such as the microprocessor and Windows Operating System). The authors discuss how platform producers encourage other firms to create complimentary innovations, orchestrate innovations and standards for an entire industry and deal with various internal and external tensions or conflicts that arise when implementing platform-leadership strategies.
Annabelle Gawer
Annabelle Gawer is Chaired Professor in Digital Economy and Director of the Centre of Digital Economy at the University of Surrey. Author of Platform Leadership (with Michael Cusumano), she has published over 20 articles and edited 2 books on platforms. A leading voice in advancing research and managerial practice on platform strategy, she advises the European Commission, the UK Parliament House of Lords, and the OECD on the regulation of digital platforms. She lives in London, UK.
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Michael A. Cusumano
Michael A. Cusumano is the SMR Distinguished Professor at the MIT Sloan School of Management. He has been a dean and vice president at Tokyo University of Science and has published over 130 articles and 13 books, including Competing on Internet Time and Strategy Rules (both with David Yoffie), Platform Leadership (with Annabelle Gawer), as well as Microsoft Secrets (with Richard Selby), The Business of Software, and Staying Power. He lives in Groton and Cambridge, Massachusetts.
More by Michael A. Cusumano
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