Bold Brand 2.0
How to leverage brand strategy to reposition, differentiate, and market your professional services firm.
Report an issue
Tell us what's wrong and we'll take a look.
Thanks – we got it. We'll review and follow up if needed.
Bold Brand(TM) is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients. While branding is at its heart a "creative process," for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand. So what are you waiting for? Let's go!
Josh Miles
Josh Miles is a brand-obsessed keynote speaker and caffeine addict focused on helping others make their creative obsessions their profession. As a past TEDx presenter and author, Josh speaks across the US on branding and marketing, including his role hosting the podcasts Obsessed with Design and PSM Show. Josh is an advisory board member of the Purdue University Lamb School of Communication, and also consults with and is involved in several startups. Josh previously co-founded branding agency MilesHerndon, and has served as an adjunct faculty member for three university-level graphic design programs. Josh is a past advisor to the Nfluence Network, an international church planting and resourcing organisation for churches spreading the gospel of God's grace, and the Indiana chapter of the Cystic Fibrosis Foundation. Contact Josh via JoshMiles.com
More by Josh Miles
Why Readwise Books?
Readwise Books is an ebook & audiobook platform that automatically logs how much you and your friends read, making it fun and easy to read more. Learn more →