Bold Brand
The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm
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In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!
Josh Miles
Josh Miles is a brand-obsessed keynote speaker and caffeine addict focused on helping others make their creative obsessions their profession. As a past TEDx presenter and author, Josh speaks across the US on branding and marketing, including his role hosting the podcasts Obsessed with Design and PSM Show. Josh is an advisory board member of the Purdue University Lamb School of Communication, and also consults with and is involved in several startups. Josh previously co-founded branding agency MilesHerndon, and has served as an adjunct faculty member for three university-level graphic design programs. Josh is a past advisor to the Nfluence Network, an international church planting and resourcing organisation for churches spreading the gospel of God's grace, and the Indiana chapter of the Cystic Fibrosis Foundation. Contact Josh via JoshMiles.com
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