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This book provides the passion to inspire greatness in sports and life. It is a powerful and practical guide for achieving excellence in how to compete. Tim Brown brings his vast experience working with athletes and coaches at every level this helpful resource. It is engaging reading for any audience. If you want to be an uncommon athlete, you have to choose the seven hallmarks of PASSION: P - Preparation, A - Adjustment, S - Sacrifice, I - Integrity, O - Overcoming and N - Nerve.
Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.
Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.
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