Flexible Typesetting
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For the first time in hundreds of years, because of the web, the role of the typographer has changed. We no longer decide; we suggest. We no longer simply choose typefaces, font sizes, line spacing, and margins; we prepare and instruct text to make those choices for itself. In this book, Tim Brown illuminates the complex, beautiful world of typesetting-arguably the most important part of typography because it forms the backbone of the reading experience-and shows us how to parry the inevitable pressures that arise when we can no longer predict how, and where, our text will be read.
Tim Brown
Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.
Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.
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