The CX Trinity
Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
Report an issue
Tell us what's wrong and we'll take a look.
Thanks – we got it. We'll review and follow up if needed.
Welcome to the CX Trinity, a look at how we talk to customers, the content we provide to them, and the contexts in which they consume it. CX is an abbreviation for customer experience and is often used as a hashtag in social media.
Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements:
- Meeting the customer’s needs
- Delivering the right content to help the customer
- Understanding the context of where, when, and how the customer interacts with you
These observations are pulled together from 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan’s years of experience writing, designing, and managing content for both large and small organizations. These essays have been collected, updated, and edited for this volume.
Alan J Porter
Alan J. Porter has been a collector of Batman comics and memorabilia since his college days. He is the editor/publisher of the on-line Batman magazine "Gotham Gazette" and the "Gotham Weekly News" electronic newsletter. Whilst working as a publishing software consultant he also pursues a career as a freelance writer with several published magazine articles and technical papers. This is his first book. Alan J. Porter is originall from Manchester, England, but now lives in Marlyand with his wife Gill, daughters Meggan and Erin, and a house full of "bat-stuff."
More by Alan J Porter
Why Readwise Books?
Readwise Books is an ebook & audiobook platform that automatically logs how much you and your friends read, making it fun and easy to read more. Learn more →