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All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.
Inside the Book
- Identifying Your Content
- Organizing Your Content
- Managing Your Content
- Leveraging Your Content
- The Case for a Chief Content Officer
- Bibliography and Index
Alan J Porter
Alan J. Porter has been a collector of Batman comics and memorabilia since his college days. He is the editor/publisher of the on-line Batman magazine "Gotham Gazette" and the "Gotham Weekly News" electronic newsletter. Whilst working as a publishing software consultant he also pursues a career as a freelance writer with several published magazine articles and technical papers. This is his first book. Alan J. Porter is originall from Manchester, England, but now lives in Marlyand with his wife Gill, daughters Meggan and Erin, and a house full of "bat-stuff."
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