The Last Mile of Trust
How Great Companies Build Pricing Systems That Drive Unstoppable Growth
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Your pricing problem isn't what you think it is.
Pricing is the last decision most companies make. It should be the first. Pricing reactively hands over control of your growth to the market. Pricing deliberately, on the other hand, allows differentiation and builds trust that compounds over time.
Edward Lee has spent his career advising companies of all sizes, from early-stage startups to some of the world's largest corporations. He found the same pattern everywhere: when companies treat pricing as a system, they outperform companies that treat pricing as a number. In The Last Mile of Trust, Edward reveals how the five steps of his Pricing Multiplier System-Signal, Match, Build, Refine, Scale-close the gap between what you charge and what your customers believe you're worth.
This is not a book about your prices. It is a book about becoming the kind of company that never has to justify them.
Edward Lee
Edward Lee is a leading legal expert on NFTs and intellectual property. He is a professor of law and codirector of Illinois Institute of Technology Chicago-Kent College of Law’s Center for Design, Law, and Technology, the first U.S. institution devoted to research of creativity, technology, design, and the law. His website, nouNFT.com, analyzes the latest developments in NFTs. He founded The Free Internet Project, a nonprofit whose mission is to protect Internet freedoms. He is a former contributor to the Huffington Post, and his work has been featured in outlets such as the Washington Post and Billboard. He worked on public-interest litigation as an attorney for Stanford Law School’s Center for Internet and Society. An accomplished photographer, he has shown his works in group exhibitions and art fairs in New York City, Chicago, Miami, Amsterdam, and Dubai. He lives in Chicago, Illinois.
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