True Professionalism
The Courage To Care About Your Clients & Career
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Are some technically competent professionals who work hard and long hours 'true professionals' or are they just cruisers? In this deeply illuminating call to arms, David Maister, the world's premier consultant to professional service firms, vigorously challenges individuals to examine closely the meaning of their work and reach beyond their grasp.
The pursuit of the highest standards, Maister argues, is the primary road to commercial success. He presents a visionary reconception of professionalism that encompasses a lifelong dedication to self-improvement, a personal commitment to excellence, and a true spirit of service to clients. Looking first at the individual professional, Maister dares those good corporate citizens who 'do their duty' to discover what they truly love to do. Turning to the institution, Maister focuses on what he calls the 'instability' of professional service firms today, and offers advice on how to invest in skill building. David Maister's message is a recipe for success and for professional satisfaction making TRUE PROFESSIONALISM a worthy successor to his previous writings.
David H Maister
David H. Maister is widely acknowledged as the world's leading authority on the management of professional service firms. Beginning four decades ago, David has advised firms in a broad spectrum of professions, covering all strategic and managerial issues, spanning the globe. A native of Great Britain, David holds degrees from the University of Birmingham, the London School of Economics, and the Harvard Business School, where he was a professor for seven years. He is the author of the best-selling books Managing the Professional Service Firm and True Professionalism. He lives in Boston, Massachusetts.
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Robert M. Galford
Robert M. Galford is the managing partner of the Center for Leading Organizations and teaches on executive education programs. He is the coauthor of The Trusted Advisor, The Trusted Leader, and Your Leadership Legacy.
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