True Professionalism
The Courage to Care About Your People, Your Clients, and Your Career
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David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism?
Professional firms are forever trying to get their people to act like professionals—to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. His answer is clear: It is believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your own career. In clear and compelling terms, Maister shows that this approach is not only ethical but also conducive to commercial success.
David H Maister
David H. Maister is widely acknowledged as the world's leading authority on the management of professional service firms. Beginning four decades ago, David has advised firms in a broad spectrum of professions, covering all strategic and managerial issues, spanning the globe. A native of Great Britain, David holds degrees from the University of Birmingham, the London School of Economics, and the Harvard Business School, where he was a professor for seven years. He is the author of the best-selling books Managing the Professional Service Firm and True Professionalism. He lives in Boston, Massachusetts.
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