A practical guide to using social media to improve parental engagement
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At a time when schools are finding it harder than ever to engage parents, it has never been more critical to embrace new strategies. Once you have read this practical guide, you will be able to create a social media strategy that works for your school community. You will also know how to use social media platforms to share the wonderful things that happen daily in your school.
Research shows that children whose parents are more engaged perform better:
"The average impact of the Parental engagement approaches is about an additional four months' progress over the course of a year. There are also higher impacts for pupils with low prior attainment."
Education Endowment Foundation
Author: Stephen James - is the founder of Social Media for Schools; he is a qualified teacher, Specialist Leader of Education, and former school leader. In 2020, Stephen co-founded Invicta National Academy in response to Covid-19 and has won several awards for teaching. He is a regular commentator on national media, including the BBC, ITV and the Telegraph.
Stephen is also a veteran of the Intelligence Corps, where he developed his knowledge of social networking and information operations. He now uses these skills to benefit the #SocialSchools family.
Stephen James, MA, LPC-MHSP, NCC, is the founder and executive director of Sage Hill Counseling in Nashville. He also works with professionals, C-suite executives, and entrepreneurs to help them improve not only their leadership but their family lives as well. He is the bestselling author of six books, including Parenting with Heart with Chip Dodd. He and his wife, Heather, live in Nashville, Tennessee, and have four children.
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