The Name You Never Chose
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The book "The Name You Never Chose" exposes the hidden systems shaping our choices in the digital age. Through Alex's journey, this book reveals how surveillance capitalism, data tracking, and algorithmic control quietly influence our decisions, behaviour, and identity.
Blending powerful storytelling with insights from leading philosophers, The Name You Never Chose shows how our digital "shadow" has become a new form of currency and how much of our freedom we unknowingly trade away with every click.
Thought-provoking, urgent, and deeply human, this book challenges readers to see beyond the screens and reclaim what truly defines us.
Steve James
Steve James is originally from a small village in North Yorkshire, but he now lives on the outskirts of the vibrant city of Leeds with his partner and their daughter. He has over ten years of experience working in the creative industry, and recently has had the opportunity to work on some dream projects, including illustrating a range of Star Wars greeting cards.
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