The Insurance UX Survival Guide
A Field Guide for Building Digital Experiences That Exceed Expectations
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Your go-to guide for building better digital experiences in one of the world's most unique industries.
Written by Steve Johnson, Co-Founder and Chief Product Officer of insured.io, this pocket-sized guide distills more than two decades of insurance and UX experience, plus insights from over 250,000 customer interactions, into clear, practical advice you can actually use.
Learn how to simplify, modernize, and improve every step of the policyholder journey. Whether you're a carrier, MGA, agent, or insurtech leader, you'll find actionable strategies to transform legacy systems, strengthen customer loyalty, and make the insurance experience better.
Smart. Practical. Occasionally funny (hopefully). And almost certainly the only insurance book you'll ever read that references velociraptors and Domino's Pizza.
Steve Johnson
Steve Johnson has been a technologist, entrepreneur, private investor, and philanthropist for thirty years, professionally specializing in building innovative technologies into successful enterprises, with a personal and philanthropic focus on education, climate change awareness, the arts, and gay rights equality. Since 2005, Steve has been spearheading efforts in New South Wales, Australia to honor and seek justice for hundreds of victims of gay hate crimes that ravaged the Australian gay community in the 1980s and 1990s, and took the lives of dozens of men, including Steve's younger brother, Scott, in Sydney in 1988. This effort helped presage a national plebiscite for gay marriage legalization, which was finally passed in December 2017.
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