Book cover for Generative AI: The Insights You Need from Harvard Business Review by Harvard Business Review, Ethan Mollick, David De Cremer, Tsedal Neeley and Prabhakant Sinha

Generative AI: The Insights You Need from Harvard Business Review

2024 Released
192 Pages
1-2 Hours
★ 3.49 108 ratings
Audiobook Unavailable
Hardback Unavailable
Harvard Business Review PressISBN 9781647826406

The future of AI is here.

The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around generating text, images, and code at astonishing speed. They're automating customer interactions in ways never before possible. And they're augmenting human creativity in order to innovate faster. How can you take advantage of generative AI and avoid having your business disrupted?

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Ethan Mollick

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David De Cremer

David De Cremer is a provost chair, professor in management and the founder and director of the Centre on AI Technology for Humankind (AiTH) at the National University of Singapore (NUS) Business School. He is the former KPMG-chaired professor in management studies at the University of Cambridge, and has been named the most influential economist in the Netherlands (2009–2010), a global thought leader by the Trust Across America organization (2016), and one of the world's top 30 management gurus and speakers in 2020 by the organization GlobalGurus.

He is frequently featured by media worldwide (e.g. the Economist, the Financial Times, Wall Street Journal, Forbes, Straits Times, Channel News Asia, BBC), consults companies worldwide, and is a bestselling author, with his recent book, Huawei: Leadership, culture, and connectivity, having sold more than one million copies. Thinkers50 also named David a Thinkers50 Radar 201, making him one of 30 global minds to watch in the area of thought leadership in management and business

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Tsedal Neeley

Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration at the Harvard Business School, an award-winning scholar, teacher and expert on virtual and global work, digital tools, leading global and digital transformation. She heads the Leadership and Organizational Behavior required MBA course, co-chairs the Leading Global Businesses executive offering, and is the author of the award-winning book, The Language of Global Success. Her work has been published in top journals and has been featured on BBC, CNN, Forbes, Financial Times, MarketWatch, New York Times, Nikkei, NPR, the Wall Street Journal, The Economist, and many other outlets. She received her Ph.D. from Stanford University, specializing in Work, Technology and Organizations. She was named one of the inaugural Forbes Future of Work 50.

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Prabhakant Sinha

Prabhakhant (Prabha) Sinha is Founder and Co-Chairman of ZS Associates. He was an Associate Professor of Marketing at the Kellogg School of Management until 1987. In 1983, Prabha and Kellogg colleague, Andris Zoltners, founded ZS Associates, a global leader in sales and marketing consulting, outsourcing, software and technology. Prabha has assisted over 250 firms in North America, Europe and Asia with issues related to sales force strategy and sales effectiveness. He continues to teach executives at the India School of Business and the Gordon Institute of Business Science. He has published over 30 academic articles and has co-authored a series of books on sales force management.

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