Bowling
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Bowling is a favorite pastime for millions of families, and since its 1960s and '70s heyday has come to seem quintessentially American. Yet in Egypt as early as 3200 BC.,and Europe as far back as 300 A.D.,games were played in which a ball was rolled in an attempt to knock down objects, suggesting that bowling might well be the world's oldest sport. Arriving in America in colonial times as an outdoor lawn game, and becoming an indoor pastime for the working classes with the influx of immigrants in the late 1800s, by the twentieth century bowling had evolved into the sport as we know it, which today is played at least once a year by 100 million people globally. Sportswriter and bowling historian Mark Miller takes readers on a fully illustrated journey into this beloved sport, revealing bowling's ancient origins, celebrating its heyday in the late twentieth century and charting its current revival, and capturing the spirit of the game and those who play it.
Mark Miller
Mark Miller is Chief Strategy Officer at Team One, Publicis Groupe's premium and luxury brand agency. He is also the founder of The Legacy Lab, a research and consulting practice within Team One. With more than two decades of experience in the communications industry, Miller has earned a reputation for intersecting creativity with intelligence to help global brands drive change. His work has been awarded by the Advertising Research Foundation's David Ogilvy Awards, by the American Association of Advertising Agencies' Jay Chiat Awards, and by Effie Worldwide which recognizes marketing effectiveness. He was also named a Trendsetter and an Agency Innovator for thought leadership on global branding by The Internationalist. Miller's modern legacy is building and restoring great brands through finding more relevant ways to continue their stories.
Lucas Conley is a journalist and a contributing researcher and writer with The Legacy Lab. He began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. Conley is the author of Obsessive Branding Disorder and coauthor of The Method Method. He has been invited to speak about his work on The Colbert Report, ABC World News, CNN's BookTV, NPR, and at South by Southwest. His modern legacy is exploring the human dimension of business through journalism.
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