Reinforcements

People have a natural instinct to help other human beings; you just need to know how to channel this urge into what it is you specifically need them to do.

• Addresses a core need that remains a mystery to most of us: how to get the help we need.
• Each chapter ends with a summary and a list of do's and don'ts.
• The book will also include a "Why isn't he helping me?" matrix to help people diagnose their situation and take the right course of action.

Audience: General managers, especially at Silicon Valley firms and New York financial organizations (where Heidi does a lot of consulting and whose engineers often need lots of help communicating!). Building on the success of No One Understands You... there is some good potential to also reach beyond a core business audience.

Announced first printing: 50,000
Laydown goal: 8,000