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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Andrew Smith has always wanted to be a writer. After graduating college, he wrote for newspapers and radio stations, but found it wasn't the kind of writing he'd dreamed about doing. Born with an impulse to travel, Smith, the son of an immigrant, bounced around the world and from job to job, before settling down in Southern California. There, he got his first ‘real job’, as a teacher in an alternative educational program for at-risk teens, married, and moved to a rural mountain location.
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