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In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.
Dalton Cervo
Dalton Cervo is co-author of the book Master Data Management in Practice: Achieving True Customer MDM (John Wiley & Sons, 2011) and is founder of Data Gap Consulting. Dalton provides consulting in Data Management, including Data Architecture, Multi-Domain MDM, Data Governance, Data Quality, Data Migration and Integration, and Metadata Management. Prior to founding Data Gap Consulting, Dalton worked as a senior consultant for SAS/DataFlux, helping organizations in multiple industries with their Data Management and MDM needs. Dalton was also a Senior Project Manager at Oracle/Sun Microsystems, leading Data Quality and MDM efforts as part of a Data Governance Program responsible for defining policies and procedures governing the oversight of Master Customer Data. Dalton has served on various Customer Advisory Boards and has presented at multiple Data Management conferences. Dalton has over 20 years' experience in Data Management and Software Development, with BS Degree in Computer Science, PM Certification, and an MBA.
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