The End of Corporate Imperialism
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Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
C K Prahalad
The late C.K. Prahalad was a Professor of Strategy at the Ross School of Business, The University of Michigan and an award-winning, globally recognized management thinker. He was named "The World's Most Influential Management Thinker" in 2007 by the Times of London and "the most influential thinker on business strategy today" by BusinessWeek. Prahalad was a four-time winner of the McKinsey Prize for best article and received several honorary doctorates, including one from the University of London and the Stevens School of Technology.
Dr. M. S. Krishnan is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross School of Business, University of Michigan. His research interest includes ecosystem
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Kenneth Lieberthal
Kenneth Lieberthal is Distinguished Fellow and Director for China at the William Davidson Institute, University of Michigan. He has extensive experience in China and has been a senior advisor on China affairs on the National Security Council. Professor Lieberthal is the author of many books on Chinese politics and a long-time teacher of the Chinese politics course at Michigan.
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