Illuminate
Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
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"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO."
With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.
As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.
This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.
Patti Sanchez
Patti Sanchez, Chief Strategy Officer for Duarte, Inc., has over 25 years of experience as a communicator. She has led transformative communications initiatives for brands including Cisco, Ericsson, Hewlett-Packard, LexisNexis, Nike, Symantec, VMware, and Compassion International, and has taught hundreds of leaders to become more empathetic and effective communicators. Patti has delivered highly-rated presentations at ExactTarget Connections, Presentation Summit, Leadership Communication Days, and the IABC World Conference. Her work has been honored by IABC, BMA, and Vital Speeches of the Day and her writing has been featured in Harvard Business Review. She is the co-author of Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols with Nancy Duarte, and the author of Presenting Virtually: Communicate and Connect with Online Audiences. She lives in the San Francisco Bay Area.
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