Build... Believe... Create...

Unlock the creative confidence you didn't know you had.

What if creativity isn't something you're born with-but something you build?

In Build... Believe... Create..., Dr. Myra Richards and Dr. Michael Scott-two lifelong friends, former Little League teammates, and co-creators from the legendary design firm IDEO-reveal a powerful truth: creative confidence is not a rare gift. It is a muscle. And anyone can strengthen it.

Through deeply personal stories of growing up together in a small Ohio town, taking different life paths (one structured and traditional, the other wildly unconventional), and later reuniting to build a global innovation company, Myra and Michael show you how to:

• Trust your imagination and take creative risks

• Move beyond fear, self-doubt, and perfectionism

• Discover new perspectives even if you already "think" you're creative

• Apply creative confidence to your personal and professional life

But this book is also born from something deeper. When Michael was diagnosed with cancer in 2007, the two friends made a promise: if he survived, they would travel together and write a book to help others unlock their creative potential. They fulfilled both promises.

Build... Believe... Create... is part memoir, part practical guide, and part invitation. Whether you're an artist, an entrepreneur, a corporate leader, or someone who simply feels stuck, this book will help you answer one simple question:

What are you meant to create in this world?