The small BIG - Small Changes That Spark Big Influence
Report an issue
Tell us what's wrong and we'll take a look.
Thanks – we got it. We'll review and follow up if needed.
The small BIG explores how small, scientifically informed changes can produce large effects on persuasion and influence. Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini draw on behavioral-science research and practical cases involving social proof, identity, commitment, defaults, procrastination, negotiation anchors, precise numbers, price endings, reciprocity, appreciation, customer loyalty, opportunity cost, error management, online reviews, email negotiation, psychological ownership, and the design of memorable endings. Across fifty-two numbered chapters in the source edition, the book shows that more pressure, more information, or larger incentives are often less effective than a carefully chosen small change in context.
Steve J. Martin
Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.
More by Steve J. Martin
Why Readwise Books?
Readwise Books is an ebook & audiobook platform that automatically logs how much you and your friends read, making it fun and easy to read more. Learn more →