It's Not About You

John David Mann is the award-winning coauthor of more than 40 books, including the New York Times best-selling parable The Latte Factor (with David Bach) and the worldwide classic The Go-Giver (with Bob Burg), which has sold over one million copies and received the Living Now Evergreen Medal for its contribution to positive global change. His first novel, Steel Fear, cowritten with former Navy SEAL Brandon Webb, was nominated for a Barry Award, named one of Publishers Weekly’s best books of 2021, and is in development as a television series.

A lifelong creator and innovator, John was a BMI Award–winning composer at 15, had original music performed at Greece’s ancient Epidaurus amphitheater at 13, and cofounded his own high school at 17. He also built a multimillion-dollar organization and founded Solstice, a national journal on health and environmental issues. John lives in Florida and New England, where he leads Writing Mastery Mentorship, a coaching program for authors.