Product Management

This book defines the product managers role in the conception, execution, launch and eventual turn down phase of the product. This book will walk you though step-by-step on what it takes to successfully take a product idea to market launch. Based on real world experience, the book identifies what it takes to be successful at every stage of the product including getting support for resource and funding for product development, having a successful kick off of the project, governance structure to ensure success and how to structure your core team. The book also highlights product manager challenges to look out for and how to overcome those challenges.