80 Minute MBA
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The fully revised new edition of the international bestseller is your shortcut to business brilliance!
The 80 Minute MBA is for those who want to get ahead without going back to school. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school?
The 80 Minute MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and donuts. The MBA-in-a-box book is old hat. Managers need the encouragement to think differently, not in the same straight lines.
The 80 Minute MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
Stimulating new material brings this edition right up to date with critical business thinking. Including a new chapter on the platform economy and fresh technology and social media examples, this book will energize and inspire you in equal measure.
Richard Reeves
Richard Reeves is a leading social and political commentator, writing regularly for the Observer, New Statesman, Guardian and Prospect. He is a former Columnist of the Year and Young Financial Journalist of the Year and has held research fellowships at the Institute for Public Policy Research and the University of London. He lives in Buckinghamshire with his partner and three sons.
John Stuart Mill:Victorian Firebrand was published in 2007.
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John Knell
John Knell (Author) John Knell, along with Richard Reeves, are co-founders of the Intelligence Agency, a strategy and research consultancy. Their roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, NESTA, PepsiCo, the Arts Council, Orange and the BBC. They are both contributors to the Whitehall Top Management Programme.
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