Ultimate Bartending
Learn the skills and techniques of the world's top bartenders and cocktail mixologists
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For mixologists of the highest calibre, mixing truly fantastic drinks is just the start. The world's very best bartenders interact on a more personal level with their customers and exhibit a sophisticated range of skills that deliver a truly memorable visitor experience.
In Ultimate Bartending, Paul Martin, one of the UK's most renowned and decorated bartender trainers, shares the secrets that have enabled him to transform countless promising mixologists into some of the greatest.
He covers topics as diverse as heads-up bartending, offering recommendations, building rapport, projecting passion, delivering service pro-actively, reading your guest, using positive body language, dealing with stress, seizing opportunity and much more.
If you want to evolve your skills, enjoy significantly more job satisfaction and elevate your career, this book will show you how to achieve your true inner potential.
Paul Martin
Paul Martin was educated at Cambridge University and at Stanford University, California, where he was Harkness Fellow in the Department of Psychiatry and Behavioural Sciences. He lectured and researched in Behavioural Biology at Cambridge University, and was a Fellow of Wolfson College, before leaving academia to pursue other interests, including science writing. His previous books include The Sickening Mind and Counting Sheep.
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