Audiobook
Unavailable
Paperback
Unavailable
Hardback
Unavailable
Nicholas BrealeyISBN 9781473644991
Report issue
Report an issue
Tell us what's wrong and we'll take a look.
Thanks – we got it. We'll review and follow up if needed.
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
David Lewis
David Lewis was born in Wales and moved to Hollywood to become a director of photography. He has shot everything from movies to commercials and music videos, specializing in comedies. For many years, David worked in and traveled around Scotland. He now lives in southern California with Hank, the noisiest cat in the world, and can be found online at davidlewisnovels.com.
More by David Lewis
Why Readwise Books?
Readwise Books is an ebook & audiobook platform that automatically logs how much you and your friends read, making it fun and easy to read more. Learn more →