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The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Gary D Rhodes
Gary D. Rhodes is professor of media production at Oklahoma Baptist University. He is author of numerous books, including The Perils of Moviegoing in America: 1896-1950 and The Birth of the American Horror Film. He is also writer/director of such films as Lugosi: Hollywood's Dracula and Banned in Oklahoma. He is coeditor (with Robert Singer) of Film by Design: The Art of the Movie Poster, published by University Press of Mississippi.
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Robert Singer
Robert Singer is retired professor of liberal studies at CUNY Graduate Center. He is author of Beyond Realism: Naturalist Film in Theory and Practice. His areas of expertise include literary and film interrelations, interdisciplinary research in film history and aesthetics, and comparative studies. He is coeditor (with Gary D. Rhodes and Frances Smith) of ReFocus: The American Directors Series and (with Gary D. Rhodes and Stefanie Van de Peer) of ReFocus: The International Directors Series for Edinburgh University Press.
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