Introduction to Business (paperback, b&w)

Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. He received his bachelor's degree from Purdue University, his M.B.A. from the University of Dayton and his Ph.D. from the University of Cincinnati. Dr. Gitman is a prolific textbook author with numerous best-selling books, and he has written more than 50 articles for various finance journals. An active member of numerous professional organizations, Dr. Gitman is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association and the FMA National Honor Society. In addition, Dr. Gitman is a Certified Financial Planner(R) (CFP(R)). He formerly served as a director on the CFP(R) Board of Governors in addition to functioning as vice-president of financial education for the Financial Management Association and as director of the San Diego MIT Enterprise Forum. Dr. Gitman has two grown children and lives with his wife in La Jolla, California, where he is an avid bicyclist.

Carl McDaniel served as a professor emeritus at the University of Texas-Arlington. He chaired the marketing department at UTA for 32 years. Throughout his more than 40-year career, he received several awards for outstanding teaching. McDaniel worked as a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. McDaniel wrote and co-authored over 90 textbooks in marketing and business in addition to his contributions to "MKTG." His research appeared in The Journal of Marketing, the Journal of Business Research, the Journal of the Academy of Marketing Science, and the California Management Review. McDaniel was a member of the American Marketing Association. Along with his academic experience, McDaniel co-owned a marketing research firm and served as a senior consultant to the International Trade Centre (ITC) in Geneva, Switzerland, whose mission is to help developing nations increase their exports. McDaniel holds a bachelor's degree from the University of Arkansas and a master's degree and doctorate from Arizona State University.