Social Marketing

Philip Kotler, is the S. C. Johnson & Son Distin-guished Professor of International Marketing emeritus at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was twice voted Best Business School in Business Week's survey of U.S. business schools. It is also rated Best Business School for the Teaching of Marketing. Professor Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there.

He received his master's degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author or co-author of 90 books including Marketing Management, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Marketing 3.0; Good Works; Market Your Way to Growth; Winning Global Markets; Kotler on Marketing; Confronting Capitalism; Democracy in Decline: and Advancing the Common Good. He has published over 170 articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the Distinguished Marketing Educator Award (1985) given by the American Marketing Association (AMA). The European Association of Marketing Consultants and Sales Trainers awarded him their prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2012 he received the William L. Wilkie "Marketing for a Better World: Award of the American Marketing Association Foundation (AMAF)." In 2014, he was inducted into the AMA Marketing Hall of Fame. He was the first chosen Legend in Marketing and his work was published and reviewed in nine volumes.

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been chairman of the College of Marketing of the Institute of Management Sciences, director of the American Marketing Association, trustee of the Marketing Science Institute, director of the MAC Group, former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the advisory board of the Drucker Foundation. He has received 22 honorary doctoral degrees from Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, the Catholic University of Santo Domingo, the Budapest School of Economic Science and Public Administration, and several other universities.

He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies and organizations. This experience expands the scope and depth of his programs, enhancing them with an accurate global perspective.

Julie Colehour is an owner of C+C, a 100-person social marketing firm with the purpose of creating campaigns that help take care of people and the planet (www.cplusc.com). She is also a founding board member of the Pacific Northwest Social Marketing Association (PNSMA) serving as the board’s Vice President from 2014-2021. In 2011, she led a team of volunteers that created the annual PNSMA SPARKS conference which attracts hundreds of social marketers each year to learn about social marketing innovations and best practices.

Ms. Colehour has led teams to create social marketing campaigns that address COVID-19, climate, waste prevention, healthcare, STDs, substance use disorders, water conservation, wildfires, distracted driving, litter, suicide and recycling. Most recently, she has been helping the Washington State Department of Health (WA DOH) with their COVID-19 response which has included a rapid-turn approach to increase adoption of COVID preventative behaviors and vaccine adoption. This work contributed to Washington state being the fourth lowest in the nation for COVID-19 deaths per 100K people. She has also helped support the EPA’s ENERGY STAR® program for the past twenty-five years including co-leading the original national launch plan that led to a 41 percent national awareness of the ENERGY STAR® label in just three years.

Ms. Colehour is frequently called upon to speak on social marketing at venues across the country and has helped hundreds of organizations with planning and implementing social marketing campaigns. She has conducted social marketing trainings sessions for many organizations including EPA, NOAA, Waste Management, Puget Sound Energy, the U.S. Department of Energy and the Consortium for Energy Efficiency, WaterSense and WA DOH.

Ms. Colehour is co-author of The Environmental Marketing Imperative (Probus Publishing) and for the social marketing chapter in the upcoming Be the Change textbook (Oxford Publishing). She led the charge in 2014 on two energy-efficient lighting social marketing pilot programs for ENERGY STAR for which the results were presented at the BECC conference and published in the Social Marketing Quarterly Journal. Ms. Colehour has received professional recognition for her work including being named the Puget Sound Chapter of PRSA 2021 PR Professional of the Year, the 2017 Person of the Year at the NW Marketing Awards, one of PRovoke′s 2019 Top 25 Innovators and the one of The Puget Sound Business Journal’s 40 under 40 young outstanding executives in 2001. Ms. Colehour’s work has also been recognized with many awards (Silver Anvils, SABRES, PRWeek Awards, Addys, Emmys) including being recognized in 2021 for the COVID-19 work for the WA DOH by winning the Best of Silver Anvils award from PRSA and a Global SABRE award. In 2022, C+C was named the SMANA Outstanding Agency for its commitment to the elimination of social disparities at the USF Social Marketing Conference. This award recognized Ms. Colehour and her team’s work on the Vacúnate Mijo/Mija campaign for WA DOH that helped increase COVID-19 vaccination rates among the Hispanic/Latino community.