Process-based Strategic Planning
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A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
Joseph Brown
Joseph I. Brown earned his MA degree at George Washington University. He worked for the Naval Mine Engineering Facility in Yorktown, Virginia for 31 years. While at the Weapons Station he helped design the MK25, MK52, and MK55 mines, which were used during the VietNam War in Hanoi. He also attended the Naval Mine School in Charleston, South Carolina.
With his background in shipbuilding, mine warfare, and with the rich Civil War history of the Virginia Tidewater, he naturally became interested in the early history of mine warfare. Brown's analysis of the original manuscript authored by General G. Rains, which contained numerous drawings, was a most significant and meaningful contribution to this book.
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