Strategic Management
Report an issue
Tell us what's wrong and we'll take a look.
Thanks – we got it. We'll review and follow up if needed.
Strategic Management by George S. Day presents a collection of his most impactful writings that bridge marketing and corporate strategy. This book explores how firms craft, execute, and evolve their strategies to remain competitive and forward-focused in complex environments.
Drawing on decades of research, Day offers powerful insights into how strategic decisions are shaped by environmental shifts, organizational resources, and long-term vision. He emphasizes the integration of marketing perspectives into broader business strategy-highlighting how customer insight, innovation, and adaptability contribute to sustainable success.
The book covers key topics such as strategic foresight, scenario planning, strategic fit, and resource-based views of the firm. It's an essential resource for business leaders, academics, and students looking to sharpen their strategic thinking and decision-making.
Part of the Legend in Marketing series, this book solidifies Day's reputation as a pioneer in connecting marketing expertise with enterprise-level strategic planning and performance.
Vibrant Publishers
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
More by Vibrant Publishers
Why Readwise Books?
Readwise Books is an ebook & audiobook platform that automatically logs how much you and your friends read, making it fun and easy to read more. Learn more →