HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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Harvard Business Review PressISBN 9781422191521
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
Clayton M. Christensen
Theodore Levitt
Philip Kotler
Frederick F Reichheld
41,220
Words
50m
Time
318
WPM
+34%
Progress
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