Sizzle Selling

Mark Bhuj's Sizzle Selling is designed to do one of two things: raise an experienced salesperson to the pinnacle of the world of selling, or bolster a faltering top producer and bring him or her back up to the top of the sales world.

The book is a sales manual written by someone who has excelled in sales for a long time-an expert, one who walks his talk and gets straight to the point. It covers the big ideas so many salespeople miss:

• Learning to love hearing "No" from prospects
• Being bold and unafraid of failure
• Learning the value of questions and putting that knowledge into practice to help your prospect, conduct a solid sales call, and follow up with a killer close

Sizzle Selling also contains sales secrets that might surprise you and touches old friends you may not have thought about in a long, long time. Filled with many graphics, examples, and key takeaways, you'll soon find yourself highlighting and writing ideas in the margins.

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