Book cover for Define Yourself: When Passion, Purpose and Business Collide by Aaron Smith

Define Yourself

When Passion, Purpose and Business Collide

2023 Released
226 Pages
3-4 Hours
Ebook Unavailable
Audiobook Unavailable
Hardback Unavailable
Dean PublishingISBN 9781925452648

"What a read! A warts-and-all depiction of the amazing journey of the KX brand."

Melanie Gleeson, Founder & CEO, Endota Spa


What happens when passion, purpose and business collide?

A global fitness franchise is born.

After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat.

Define Yourself is a dynamic journey through the history of KX Pilates that will show you:

● How a simple idea can become a BIG business

● Why KX became an unstoppable force in the fitness industry

● The value of travel and seeing the world

● The ins and outs of franchising as both a franchisor and franchisee

● What it really takes to succeed in business and in life

KX's purpose is clear: "We change lives for the better."

Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself.


"Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow."

Jack Delosa, Founder, The Entourage

Aaron Smith

Aaron Smith has been encouraging husbands to lead their families according to the Bible through his site HusbandRevolution.com since May 2011. He passionately urges men to strive for spiritual maturity, supporting husbands with marriage encouragement. Aaron has coauthored several books on marriage with his wife, including 31 Prayers for My Wife, 31 Prayers for My Future Wife, a thirty-day marriage devotional titled Husband After God, and Marriage After God.

Aaron and Jennifer have been working together as a team for the last decade, using their giftings to produce over ten books and help others draw closer to God through their website marriageaftergod.com. The Smiths are eager to continue working together to fulfill God's purpose for their marriage by publishing Christian marriage books and resources and hosting a weekly Marriage After God podcast as a means to inspire others in their marriage and faith journey. They live with their five young children in central Oregon.

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