Fringe to Famous
Cultural Production in Australia After the Creative Industries
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Fringe to Famous examines exchange between small scenes of cultural production and mainstream institutions and markets.
Drawing on Australian examples in music, streetwear, comedy, screen and digital games, it argues that there has been much greater crossover between the two than is generally recognized.
The book resists a tendency to represent fringe and mainstream as abstract opposites, bringing a focus instead to concrete historical formations. It offers an alternative both to romantic celebrations of a 'pure' fringe – discredited now by half a century of critical responses to the counterculture – and to an increasingly hardened anti-romantic reaction.
Drawing on extensive original interviews, Fringe to Famous offers an overview of transformations in Australian culture since the 1980s, concluding with suggestions for cultural policy 'after the creative industries'. It proposes an idea of 'generative hybridity' between fringe and mainstream that allows us to imagine new possibilities for arts and culture in the 2020s and beyond.
Tony Moore
Tony Moore is an American comic book artist, whose work consists mainly of genre pieces, most notably in horror and science fiction, with titles such as The Walking Dead, Fear Agent and The Exterminators. Moore was raised in the small town of Cynthiana, KY, and studied Fine Art at the University of Louisville. His illustration is a mix of grit and horror, with emotive cartooning and humor. His work on The Walking Dead was nominated twice for one the comics industry's highest honors, The Eisner Award, for Best New Series in 2004, and Best Cover Artist in 2005.
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Maura Edmond
Maura Edmond is a Senior Lecturer in the School of Media, Film and Journalism at Monash University, Australia. She researches the contemporary media, arts and cultural industries, with a focus on digital transformation, policy and gender. Her work has been published in European Journal of Cultural Studies, New Media and Society, Television and New Media, The Bloomsbury Handbook of Popular Music Policy (2021) and Toward Gender Equality in the Music Industry (Bloomsbury, 2019).
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