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*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Rebecca Finkel is Programme Leader & Lecturer, Events Management, Queen Margaret University, UK.
One of the world’s most popular and acclaimed writers, Peter Robinson was the bestselling, award-winning author of the DCI Banks series. He also wrote two short-story collections and three stand-alone novels, which combined have sold more than ten million copies around the world. Among his many honors and prizes were the Edgar Award, the CWA (UK) Dagger in the Library Award, and the Swedish Crime Writers’ Academy Martin Beck Award.
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