Before You Code
Validate your idea, plan your product, and iterate your way to success
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Your idea is going to be BIG. You know it. But before you hire your favorite developer to go build it, take a step back. Creating a brand-new product is a risk; many of them fail within their first year. Is there a proven way to set yourself up for success? Yes! All it takes is some preparation. By taking the time to do upfront validation, planning and iterating before you build, you can set your product on the path to success. Not sure how to do all that? Lucky for you, you've got the blueprint right here in your hands. Written by two industry veterans - a business consultant /owner and a web designer /developer - this book outlines all the steps you need to create a product that truly thrives. So take your big idea and dive right in - we're certain you'll emerge with a better, more successful product at the end.
Heather O'Neill
HEATHER O’NEILL is a novelist, short-story writer, and essayist. Her most recent novel is The Capital of Dreams. Her previous works include When We Lost Our Heads, which was a #1 national bestseller and a finalist for the Grand Prix du Livre de Montréal; The Lonely Hearts Hotel, which won the Paragraphe Hugh MacLennan Prize for Fiction and was longlisted for the Women’s Prize for Fiction and CBC’s Canada Reads; and Lullabies for Little Criminals, The Girl Who Was Saturday Night, and Daydreams of Angels, which were shortlisted for the Governor General’s Literary Award for Fiction, the Orange Prize for Fiction, and the Scotiabank Giller Prize two years in a row. O’Neill has also won CBC’s Canada Reads and the Danuta Gleed Award. Born and raised in Montreal, she lives there today.
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