Book cover for Win the Heart: How to Create a Culture of Full Engagement by Mark Miller

Win the Heart

How to Create a Culture of Full Engagement

2019 Released
161 Pages
1-2 Hours
★ 3.88 97 ratings
Paperback Unavailable
Hardback Unavailable
Berrett-Koehler PublishersISBN 9781523099894

Learn how to create a workforce that's more creative, more driven, and more enthusiastic about reaching company goals. Every great company has an engaged workforce, and nurturing a culture of engagement is at the heart of great leadership—employees who really care about their work, their coworkers, and the organization can supercharge a company's success. But for many years, engagement has been suffering. Gallop reports that seventy percent of employees are not fully engaged on the job. Mark Miller draws on more than forty years of leadership experience to show leaders at all levels how to change the conversation and create real competitive advantage in the process. In the fourth book in Miller's High Performance Series, CEO Blake Brown sets out to discover how to create the kind of workplace where everyone feels excited to come to work, passionate about what he or she brings to the company, and energized at the end of the day. It's a journey that takes him literally all over the world—from Italy to Greece to Green Bay and more. What he discovers from the pages of history is as relevant as the evening news. Engagement unleashes untapped potential buried deep within the hearts of your people. An engaged workforce is more creative, more driven, and more enthusiastic about reaching company goals. If you put the lessons in this book to work, your people will never look at work, or their leaders, the same way again. "Virtually anything is possible if enough people care…Win the Heart will show you how to ensure they do!" —Scott Harrison, New York Times–bestselling author of Thirst  "Win the Heart is an easy, entertaining, and engaging read with simple yet powerful reminders of our role as leaders. I couldn't put it down! If you want something magical to happen in your organization, read and apply the ideas in this book." —Dina Dwyer-Owens, brand ambassador and former CEO, Neighborly  "Win the Heart: easy to read, profoundly simple, rock solid! Mark Miller has written another classic!" —Bobb Biehl, executive mentor and author  "Win the Heart is a must-read for any leader at any level! In your hands, you hold a brilliant roadmap that breaks down how to make choices as a leader to overcome the "just a job" mentality and catapult your organization to new heights." —Simon T. Bailey, breakthrough strategist

Mark Miller

Mark Miller is Chief Strategy Officer at Team One, Publicis Groupe's premium and luxury brand agency. He is also the founder of The Legacy Lab, a research and consulting practice within Team One. With more than two decades of experience in the communications industry, Miller has earned a reputation for intersecting creativity with intelligence to help global brands drive change. His work has been awarded by the Advertising Research Foundation's David Ogilvy Awards, by the American Association of Advertising Agencies' Jay Chiat Awards, and by Effie Worldwide which recognizes marketing effectiveness. He was also named a Trendsetter and an Agency Innovator for thought leadership on global branding by The Internationalist. Miller's modern legacy is building and restoring great brands through finding more relevant ways to continue their stories.

Lucas Conley is a journalist and a contributing researcher and writer with The Legacy Lab. He began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. Conley is the author of Obsessive Branding Disorder and coauthor of The Method Method. He has been invited to speak about his work on The Colbert Report, ABC World News, CNN's BookTV, NPR, and at South by Southwest. His modern legacy is exploring the human dimension of business through journalism.

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