Book cover for The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace by Robert W. Bly

The B2B Marketing Handbook

Selling Products and Services to Businesses in a Multichannel Marketplace

Robert W. Bly
Ebook Unavailable
Audiobook Unavailable
Paperback Unavailable
Hardback Unavailable
Entrepreneur PressISBN 9781613084540

The global B2B ecommerce market reached $12.2 trillion in 2019, which is more than 6 times that of the B2C market, and is expected to surpass $15 trillion in 2022. On average, companies spend over one-quarter of their promotional budget on B2B marketing. The B2B Marketing Handbook helps business owners harness the power of B2B marketing to more than double their sales.

  • Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns
  • Robert Bly has written more than 90 books and has sold more than 240k copies
  • Includes resources to help readers understand copyright basics and source public domain content

    • Robert W. Bly

    Robert W. Bly has more than twenty-five years experience as a copywriter specializing in direct marketing. His clients include IBM, Lucent Technologies, Nortel Networks, and Sony. He has won numerous marketing awards and is the author of more than sixty books. Bob and his wife, Amy, have two sons.

    More by Robert W. Bly

    Selected Poems of Rainer Maria Rilke
    The Copywriter's Handbook
    Mirabai
    How to Write and Sell Simple Information for Fun and Profit
    The Words You Should Know to Sound Smart
    The Winged Energy of Delight
    Eating the Honey of Words
    The Garden Entrusted to Me
    Charles Proteus Steinmetz
    The Night Abraham Called to the Stars
    The Content Marketing Handbook
    My Sentence Was a Thousand Years of Joy

    Why Readwise Books?

    Readwise Books is an ebook & audiobook platform that automatically logs how much you and your friends read, making it fun and easy to read more. Learn more →