The Come Back Culture
10 Business Practices That Create Lifelong Customers
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Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to
- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.
Jason Young
Jason Young is a keynote speaker, coach, and consultant who helps churches and businesses thrive by guiding people to understand themselves, each other, and their work culture. The coauthor of The Come Back Effect, The Come Back Culture, The Volunteer Effect, and The Volunteer Survival Guide, Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at catchfire.com.
More by Jason Young
Jonathan Malm
Jonathan Malm helps churches through his projects, SundaySocial.tv and ChurchStageDesignIdeas.com, and consults with organizations on guest services and creative expression. The coauthor of The Come Back Effect, The Come Back Culture, The Volunteer Effect, and The Volunteer Survival Guide, Jonathan lives in San Antonio, Texas.
More by Jonathan Malm
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