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Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.
Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is Professor in the Department of Communication at Virginia Tech, USA. He has degrees in political science and communication from Wake Forest University and Purdue University. In addition to numerous articles, essays, and book chapters, he is author, coauthor, or editor of thirty books, several in multiple editions.
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