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Unique individuals are the driving force in the transformation of healthcare. Digitization has democratized information, which feeds the desire of people to act, behave and be treated as unique individuals. Scientific innovation is revealing the importance of our biologic individuality. The financial risk of healthcare is increasingly passed to individuals and providers, fueling changes in financial incentives. An individual with information knows their options, and wants to choose the option most suited to his or her unique healthcare needs and financial means. This profound and fundamental change in the individual’s expectations and behavior is accelerating healthcare transformation.
The title of this book, n = 1, is a symbol of the uniqueness of individuals. The n=1 will transform healthcare.
John Koster is the author of several books about American history including OPERATION SNOW, the background story of how Stalinist intrigue led to the attack on Pearl Harbor, which led to two documentaries on TV, one American and one Japanese. He is the author of CUSTER SURVIVOR (History Publishing) the story of how one member of George Armstrong Custer's Seventh Cavalry actually escaped from the initial encirclement at the Little Bighorn. His first book THE ROAD TO WOUNDED KNEE (Bantam) won the New Jersey Sigma Delta Chi Award for Distinguished Public Service and sold over 400,000 copies.
Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world's most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction.
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