The Imagination Machine
How to Spark New Ideas and Create Your Company's Future
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In this fascinating and practical guide, BCG's Martin Reeves and Jack Fuller break down the science of imagination and offer tools, tactics, games, and strategies for helping teams and organizations expand the art of the possible.
- A six-step process for increasing imagination. A how-to book, through and through.
- Fascinating learnings from the fields from neuroscience, computer science, evolution, anthropology, and philosophy.
- Color visuals, charts, and figures.
- Creative games, for breaking existing mental models and stoking one's imaginative fire, which the authors use with their world-class clients.
Audience: Creatives, innovators, entrepreneurs—any leader in charge of a team or innovation efforts—and CIOs/CEOs.
Jack Fuller
Jack Fuller is a Special Project Manager at the BCG Henderson Institute. He is the author of numerous business articles on topics including purpose, strategy games, transformation, play, and goal setting. He has also worked with a range of BCG clients, focusing on brand strategy, customer journey mapping, and innovation. Fuller has appeared on UK Channel 4's Sunday Brunch as a guest philosopher, on Australia's Radio National Life Matters, and as a speaker at conferences on the humanities in Sweden, Italy, the United Kingdom, and Australia. He holds a degree in neuroscience from the University of Melbourne, where he contributed to research in human brain mapping and brain, behavior and evolution, as well as a master's degree and a doctorate, both in theology, from the University of Oxford, where he studied on a Rhodes Scholarship.
More by Jack Fuller
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