The Playbook to Script a Winning Attitude in Life, Leadership and Business
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Performance Driven Journal is an accompanying “accelerator” program to take readers one step deeper into the lifestyle change, as well as the sales funnel for high-ticket programs like the Performance Driven Academy or Mastermind. Many times, when readers experience an “a-ha” moment while reading a book, they underline or circle a passage or paragraph in it. But if they ever come back to it, by that time, they’ve forgotten why it resonated in the first place.
With a guided tour of the original book, Performance Driven Journal breaks down each concept into practical exercises where readers can write out concrete steps or identify current shortcomings with how they think. As they make use of the journal and the knowledge seeps into their consciousness, the goal is to double the value of reading the book and create raving fans who leave positive reviews and/or invest in the larger coaching / mastermind offering.
David L. Hancock is a former, nationally recognized mortgage broker and now founder of Morgan James Publishing which he has taken from a start-up to a $10 million business and was ranked number 44 on Fast Company's ?Fast 50? Companies for 2006. Hancock was even named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as ?the business world's own Oscars? by the New York Post (April 27, 2005), The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. David L. Hancock has been in marketing his entire life. As a former Mortgage Banker, Public Speaker, Author, Certified Guerrilla Marketing Coach and Publisher, Hancock knows what its like to compete in the marketplace for a prospects time.
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