Taking Down Goliath
Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Kevin Ryan
Kevin Ryan is the author of Pocket Books popular Star Trek trilogy Errand of Vengeance, as well as Star Trek: The Next Generation—Requiem (with Michael Jan Friedman). He has also written the screenplay for the novel Eleven Hours and the Star Trek: Voyager episode “Resistance,” as well as two Roswell novels for Simon Pulse and thirteen various comic books published by DC Comics.
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